We are seeking a proficient Google Ads and Social Ads Expert to join our team. As a vital member of our marketing department, you will be responsible for managing and optimizing our Google Ads and social media advertising campaigns. This role offers the opportunity to work remotely and collaborate with a dynamic team passionate about driving results.
Key Responsibilities:
Develop, execute, and manage Google Ads campaigns across various platforms (Google Search, Display, YouTube, etc.) to drive traffic, conversions, and ROI.
Plan, implement, and optimize social media advertising strategies on platforms such as Facebook, Instagram, LinkedIn, Twitter, etc.
Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance.
Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to improve effectiveness.
Stay updated on industry trends, best practices, and algorithm changes to continuously refine advertising strategies.
Collaborate with internal teams to align advertising efforts with overall marketing objectives and initiatives.
Qualifications:
Proven experience managing Google Ads and social media advertising campaigns, with a strong track record of achieving measurable results.
In-depth knowledge of Google Ads platform and social media advertising best practices.
Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, etc.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.
Certifications such as Google Ads certification, Facebook Blueprint certification, etc., are a plus.